We Did It Before and We Can Do It Again: Revisiting The Anita Bryant Florida Orange Juice Boycott of 1977

#BoycottFlorida – We Did It Before and We Can Do It Again: Revisiting The Anita Bryant Florida Orange Juice Boycott of 1977.

As Ron DeSantis and Florida backside 45 years for the love of Goddess #Boycott Florida

In 1977, the Florida Citrus Commission launched a new advertising campaign that featured a spokeswoman named Anita Bryant. The campaign’s slogan was “Orange Juice: It’s Not Just for Breakfast Anymore,” and it was designed to boost sales of Florida orange juice. However, the campaign quickly became controversial when Bryant, a well-known singer and beauty queen, became an outspoken opponent of gay rights.

Bryant, who was a devout Christian, had previously been involved in anti-gay activism in her home state of Oklahoma. In 1977, she launched a campaign in Miami, Florida, to repeal a recently-passed anti-discrimination ordinance that protected gay people from discrimination in employment, housing, and public accommodations. Bryant argued that the ordinance threatened the safety and well-being of children, and she claimed that gay people were more likely to be child molesters.

Bryant’s campaign dubbed “Save The Children” received widespread media attention, and she became the face of the anti-gay movement in the United States. She organized rallies, appeared on talk shows, and even wrote a book called “The Anita Bryant Story: The Survival of Our Nation’s Families and the Threat of Militant Homosexuality.” The book argued that homosexuality was a sin and a disease that could be cured through prayer and therapy.

As Bryant’s campaign gained momentum, gay rights activists began to organize a boycott of Florida orange juice. The boycott was launched by the San Francisco-based group Gay Activists Alliance, which sent out a press release calling on people to “dump the juice” in protest of Bryant’s anti-gay views. The boycott quickly spread across the country, with activists staging protests outside grocery stores, distributing leaflets, and convincing consumers to boycott orange juice produced in Florida.

The boycott was a significant challenge for the Florida citrus industry, which relied heavily on sales of orange juice. The industry responded by launching a counter-campaign that emphasized the economic importance of orange juice to the state of Florida. The campaign featured slogans like “Florida Orange Juice: You Can’t Keep America Running Without It” and “Take a Stand for America: Drink Florida Orange Juice.”

Despite these efforts, the boycott continued to grow in strength, with many celebrities and public figures joining the cause. The campaign received support from politicians like Harvey Milk, the first openly gay person elected to public office in California, and musicians like John Lennon and Yoko Ono, who released a song called “John Sinclair” that included the lyrics, “We will boycott Florida citrus fruits until the prisoners are free.”

The boycott eventually had a significant impact on the Florida citrus industry, with sales of orange juice dropping by an estimated 25%. The industry responded by launching a new advertising campaign that emphasized the health benefits of orange juice and featured a new spokesperson, singer and actor Dionne Warwick.

Meanwhile, Bryant’s anti-gay campaign suffered a setback when the Dade County Commission voted to uphold the anti-discrimination ordinance. Bryant responded by launching a campaign to recall the commissioners who had voted in favor of the ordinance, but the effort failed to gather enough signatures to force a recall election.

The Florida Orange Juice boycott of 1977 was a significant moment in the history of the gay rights movement. It demonstrated the power of boycotts as a tool for social change, and it brought national attention to the issue of discrimination against gay people. The boycott also had a lasting impact on the Florida citrus industry, which was forced to confront the economic consequences of supporting anti-gay views. Today, the boycott serves as a reminder of the importance of standing up for equality and justice, even in the face of powerful opposition.

We did do it before and we can do it again.

So the question is: Why aren’t we?

Gay, Lesbian, Bisexual, Transgender, or Ally. BOYCOTT FLORIDA TOURISM!


We cannot let this happen again.

2 thoughts on “#BoycottFlorida – We Did It Before and We Can Do It Again: Revisiting The Anita Bryant Florida Orange Juice Boycott of 1977.

  1. DeSantis and Trump are at a minimum Facist! Becoming Nazi in thier hate! Wondering how long before Trans. And DRAG Queens are put to death?

  2. As someone who is a democrat and progressive, but also someone who grew up in citrus, this is not the route. The Florida citrus industry is on the verge of extinction. It does not have as much of an economic impact as it did in the 70s. This just hurts the few local growers left. If you want to punish Florida, it’s all about tourism. Boycott any tourism. It’s our number 1 source of income.

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