The National Rifle Association had negative – US $31.8 million on hand at the end of 2017, according to the form all nonprofits must file with the IRS. The group, which spent an average of $278.3 million a year, has had a negative balance at the end of six of the previous 10 years.

Now that the organizations financial dire straits have been made public. The NRA is sinking to even lower depths to try to bring in some money.

Via Media Matters

The National Rifle Association is encouraging people to buy its membership by playing on the fact that service members will be away from their families during the holidays.

In the two-minute spot released on December 12, NRA President Oliver North points out, “As we gather with loved ones this holiday season, tens of thousands of American soldiers, sailors, airmen, guardsmen, and Marines won’t be home this year.”

North then encourages supporters to buy NRA memberships because, as he claims, “the very freedoms” service members are “protecting are under siege from powerful, wealthy oligarchs who are financing a disarm-America movement.”

“I know what it’s like to be away from home for the holidays. I learned as a US Marine the only way to rout a determined adversary is to stand and fight. And I know the only organization with the strength and resolve to defeat the Disarm America Movement is the #NRA.” #Christmas pic.twitter.com/LYmWhTUr5G

 

“I know what it’s like to be away from home for the holidays. I learned as a US Marine the only way to rout a determined adversary is to stand and fight. And I know the only organization with the strength and resolve to defeat the Disarm America Movement is the #NRA.” #Christmas pic.twitter.com/LYmWhTUr5G

— NRATV (@NRATV) December 12, 2018