Dieux du Stade (English translation: Gods of the Stadium) is the title of two books and some VERY popular yearly calendars that started publishing in 2001, featuring nude and semi-nude photographs of rugby players and other sportsman.
The calendars, originally created to support various charities have been credited for the increased fame of rugby in France. And are part of a marketing strategy crafted by Max Guazzini, President of the Dieux Du Stade rugby club to draw more women and gay men to the sport.
And damn baby it works!
Does anyone know how to say “WOOF!” in French?