For the first time since 2008 the cash strapped New York Fire Department has called upon its most heroic and beefy firefighters to whip out some hoses and slide down some poles to to help pay for new “equipment” for their firehouses.

Watch the “Behind The Scenes Making Of” video below and if so inclined feel free to wander over to the FireZone Store and buy the 16 month calendar starting September 2011 – December 2012 of NYC’s bravest and HOTTEST!