Harkening back to the Lucky Vanous  “It’s 11:30 Diet Coke Break” commercial of the 1990’s. Icelandic water company Icelandic Water Holdings has released a new advert for its Icelandic Glacial water, giving a modern, positive, gay inclusive spin on the advertising classic utilizing 23 year old “manbun sensation” Brock O’Hurn.

Speaking to gayiceland.is, Chairman and co-founder of the company Jón Ólafsson says that “it felt like the right thing to do, just very natural, to include a gay character”. The response to the new advert has been pleasing positively, reports Roald Viðar Eyvindsson here.

Who could forget the classic 90s Diet Coke advert where a group of female office workers down tools at 11:30 am precisely and trot over to the window to watch a ripped shirtless builder sip his drink?

Manbun aside boys remember: When one is faced with a work of art, it seems only polite to admire