Tag Archives: Gay Advertising

ADVERTISING: UK’s Ruswe Honey Puts A New Gay Spin on the Three Bears – Video

 

London’s BMB advertising group –(Beattie McGuinness Bungay} has put a new spin on the old Goldilocks fairy-tale for Rowse Honey by casting three big hairy men as the 3 bears in the products recent ad-dorable campaign with no goldilocks in sight.

BMB creative chief Jules Chalkley says the strategy behind the campaign is simple—to “encourage more people to put more honey on porridge.”

We wanted to find the ultimate advocates for porridge and honey,” Chalkley says. Who better, the team decided, than the Three Bears.

“It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community. Their chemistry was absolutely everything. We also wanted to find people with a genuine passion for food, the great outdoors and fitness.

When they get around to casting Gioldilocks may we suggest Charlie Hunnan?  I;m sure nobody will mind him sleeping in their bed.  I know I wouldn’t.

 

 

**************************

Since you’re here …

We have a small favor to ask. Unlike many other LGBT blogs and news sites, we haven’t put up a paywall or installed intrusive ads– we want to keep our journalism and historical reporting as open as we can. So you can see why we need to ask for your help. Back2Stonewall’s independent voice takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.

We are only $250.00 away from our goal at this posting. If you can please help us with a small donation to cover the sites expenses and evolution it would be greatly appreciated.  Just click on the GoFundMe picture on the right of the page or by CLICKING HERE.

Thank you.

Will Kohler
Back2Stonewall.com

NECCO Candy Celebrates 150 Years With “Sweethearts” Ad Featuring Gay Couple Together For 50 Years – Video

Neeco Sweethreat Gay Couple Ad

The Necco candy company based in Revere, MA , makers of the iconic heart-shaped “sweethearts” candies, is celebrating its 150th anniversary and in doing so is using two beautiful videos profiling “sweethearts” to kick it off one of which features Jack and George — an elderly gay couple who’ve spent the last 55 years together, and who are  celebrating Valentine’s Day 2016 together for the first time as a legally married couple.

In the video Jack and George explain how they met on January 19, 1961, and how they’ve been inseparable ever since, and how the Supreme Court’s decision on marriage equality last year changed their lives.

If he’s not there, I can’t go to sleep,” Jack says. “If he’s not around, I don’t know what to do.”

George adds, “I knew when I met Jack that that was who I was looking for, that I had spent all of my life looking for. And if that’s not love, I don’t know what is.”

At the end of the video, the men dig through a bag of Necco Sweethearts candies and choose the two they want to share with each other.

George chooses “Me and You,” while Jack goes for a more direct “Soulmate.”