Haha! Seems that the haters can’t catch a break. Happy Pride!
Modelo Especial, a Mexican beer, is now officially America’s favorite after the Bud Light Boycott by the GOP and rabid right-wing groups. But if anti-LGBTQ activists think they were successful in making their point, they may be sorry to learn Constellation Brands which manufactures Modelo has shown its support for LGBT+ rights even more than Bud Light and AB InBev.
Modelo Especial, a Mexican beer, is now officially America’s favorite. The beverage, marketed by Constellation Brands, was the top-selling beer for May, with 8.6% of all beer sales in the US, overtaking the long-time market leader Bud Light, an Anheuser-Busch (AB InBev) brand.
But if anti-LGBTQ activists think they were successful in making their point, they may be sorry to learn Constellation Brands has shown its support for LGBTQ rights even more than AB InBev. And so has Molson Coors, the maker of Coors Light, and Miller Lite.
Constellation Brands partners with Stonewall Sports, for instance, an organization promoting LGBTQ representation in sports. It was also listed as a top place to work for LGBTQ people several times over the years, and most recently in 2022, scoring 100/100 in the Human Rights Campaign’s Equality Index.
Coors Light, Budweiser, Miller Light, and Michelob Ultra are other companies that have created LGBT-friendly campaigns for Pride month. However, they did not face a backlash similar to Bud Light.
Despite the massive backlash from conservatives and anti-LGBT+ slamming Anheuser-Busch with claims of being “woke’. Bud Light announced on Tuesday, it would be extending its partnership with the National LGBT Chamber of Commerce which started last year. The brewing company is also donating $200,000 to the NGLCC for the second year in a row.
The statement says that the donation from Bud Light will go to NGLCC’s Communities of Color Initiative which supports LGBTQ+ owned businesses.
“Today, Bud Light and the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses, announce they are extending their partnership to continue supporting economic opportunities and advancements for LGBTQ+ Americans and business owners across the country,”
Anheuser-Busch stance on the controversy remains unclear as well as the actual specifics is any of Mulavey’s association with Bud Light which has seen massive dips in its sales in the past months, and it also suppossedly suspended a pair of executives in charge of promotion with Mulvaney, according to the New York Times.
Okay. Now I really need a drink.
Some Chicago gay bars in Boystown (aka North Halstead) have stopped selling Anheuser Busch InBev products sating that the LGBT-friendly beer giant distanced itself from transgender influencer Dylan Mulvaney’s Bud Light marketing campaign amid the anti-trans backlash. While Anheuser claims it was never a campaign.
Four gay bars from Uptown to Rogers Park, were the first to drop Anheuser-Busch by the 2Bears Tavern Group which owns them . Posted on Instagram Thursday the group states that its abandonment of Mulvaney amid controversy “shows how little Anheuser-Busch cares about the LGBTQIA+ community, and in particular transgender people, who have been under unrelenting attack in this country.”
Chicago’s historic Sidetracks bar founded by gay rights activist Art Johnston and Jose Pepé Peña, later made the same announcement.
“We must also hold brands accountable if they take active steps against LGBTQ+ equality, visibility and safety,” Sidetrack posted.
Anheuser-Busch CEO Michel Doukeris addressed the controversy during an earnings call with investors Thursday stating this was never a campaign but a special gift to Mulavey since the actual cans are not for sale blaming social media for running with the wrong story.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris said.
The CEO also posted a statement in April saying the brand “never intended to be part of a discussion that divides people.”