Dan Landry, a 47-year old straight man in Boston has been attempting to get Legal Sea Foods to
apologize for what he sees as an offensive anti-gay ad called “Buddies” that suggests that the two men depicted fishing together would have sex just because they’re alone on the seashore for hours on end.
And this isn’t the first time that LS has used anti-gay jokes in its commercials. Before “Buddies,” there were two Legal Sea Foods ads in 2009 that made fairly blatant gay jokes. In one, a fishing boat captain earns a new nickname after making a big catch worthy of serving at Legal Sea Foods. At the end, the narrator says the captain “greatly preferred [this] over his previous nickname: “The Cocklegobbler.”
In the another 2009 commercial entitled “First Mate,” it tells of the story of Captain Wilbert Taft who gets so drunk celebrating his first catch worthy of being sold to Legal Seafood
he “swabbed his First Mate’s deck…if you know what I mean,” the announcer concludes.
“I’m actually shocked that there hasn’t been a huge backlash to these ads. When I first saw that terrible ’Cocklegobbler’ ad, that one really shocked me. Clearly they are calling [the fisherman] a
cocksucker. I didn’t laugh at that type of stuff when I was in junior high school. It just doesn’t fit at all. [Maybe] they really don’t see it, and I bet others don’t either. They just make their ’Brokeback Mountain’ jokes and hope people will get a chuckle and choose them the next time they go out for a piece of fish and a glass of wine.” said Landry
Legal Sea Foods restaurant are operated throughout Washington, D.C., Florida, Georgia, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island and the District of Columbia and can be contacted by using their ONLINE CONTACT FORM or by calling Legal Seafoods LLC @ 617) 530-9000