Music legend Sir Bob Geldof left certain This Morning viewers furious after Sir Bob Geldof repeatedly misgendered Sam Smith on Wednesday on UK television.

Bob appeared as a guest to discuss a wide range of topics, including the sad death of his Boomtown Rats bandmate Garry Roberts and the impact Band Aid has had over the years. amd also discussed the upcoming 40th anniversary of Band Aid when he mentioned Sam Smith and their part in the song which was released back in 2014.

The Boomtown Rats singer repeatedly misgendered Smith – who identifies as non-binary and has asked people to use the pronouns ‘they/them’ when being addressed.

Talking about the 40th anniversary of Band Aid Geldof recalled Smith’s performance in the song released back in 2014.:

“Sam Smith, I remember him at the microphone had his eyes closed, and he was singing away to the song, and I said ‘Sam, they’re not the words’. He goes, ‘oh yeah, sorry’. “Because we had re-written the words for I think the Ebola crisis in west Africa.” “And he says ‘sorry’, so off he goes, he closes his eyes again and he starts singing the original words. I said ‘Sam’, and he goes ‘oh yes, sorry, every year in school I have to sing this song'”.

t’s not the first time that ITV have come under fire for misgendering the artist and most definitely won’t be their last

Earlier this month Ranvir Singh referred to the non-binary star as ‘he’ during a segment on Good Morning Britain.