On Thursday The Church of Jesus Christ of Latter-day Saints’s President Russell M. Nelson announced that he wants people to stop using “Mormon” and “LDS” — abbreviations that have been the subject of numerous debates (and scandals) throughout the religion’s history.
“The Lord has impressed upon my mind the importance of the name He has revealed for His Church, even The Church of Jesus Christ of Latter-day Saints,” Nelson said in a statement. “We have work before us to bring ourselves in harmony with His will.” Added Nelson, who is believed by tradition to be a prophet: “In recent weeks, various Church leaders and departments have initiated the necessary steps to do so.”
According to an updated church “stylebook”entry, the faith should be called The Church of Jesus Christ of Latter-day Saints, and its members are “members of The Church of Jesus Christ of Latter-day Saints.” Well aware of how unwieldy the name can be, new abbreviations are also suggested, including “the Church,” “Church of Jesus Christ” and “restored Church of Jesus Christ.”
“In the coming months, Church websites and materials will be updated to reflect this direction from President Nelson,” the statement said. Yet, the style guide notes that using Mormon in proper names is acceptable. That means the Book of Mormon, the faith’s key scripture, or historical expressions, such as the “Mormon Trail,” will remain the same.
Of course this re-branding has nothing to do with the bad reputation that the MORMON church has negative PR in the outside word. Racism, homophobia, cult mentality, using money and religion to try to sway politics.
Actually, other than child sexual abuse and magic underwear its not all that different than the Roman Catholic Church.