London’s BMB advertising group –(Beattie McGuinness Bungay} has put a new spin on the old Goldilocks fairy-tale for Rowse Honey by casting three big hairy men as the 3 bears in the products recent ad-dorable campaign with no goldilocks in sight.
BMB creative chief Jules Chalkley says the strategy behind the campaign is simple—to “encourage more people to put more honey on porridge.”
We wanted to find the ultimate advocates for porridge and honey,” Chalkley says. Who better, the team decided, than the Three Bears.
“It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community. Their chemistry was absolutely everything. We also wanted to find people with a genuine passion for food, the great outdoors and fitness.
When they get around to casting Gioldilocks may we suggest Charlie Hunnan? I;m sure nobody will mind him sleeping in their bed. I know I wouldn’t.
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