ADVERTISING: UK’s Ruswe Honey Puts A New Gay Spin on the Three Bears – Video
London’s BMB advertising group –(Beattie McGuinness Bungay} has put a new spin on the old Goldilocks fairy-tale for Rowse Honey by casting three big hairy men as the 3 bears in the products recent ad-dorable campaign with no goldilocks in sight.
BMB creative chief Jules Chalkley says the strategy behind the campaign is simple—to “encourage more people to put more honey on porridge.”
We wanted to find the ultimate advocates for porridge and honey,” Chalkley says. Who better, the team decided, than the Three Bears.
“It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community. Their chemistry was absolutely everything. We also wanted to find people with a genuine passion for food, the great outdoors and fitness.
When they get around to casting Gioldilocks may we suggest Charlie Hunnan? I;m sure nobody will mind him sleeping in their bed. I know I wouldn’t.
Since you’re here …
We have a small favor to ask. Unlike many other LGBT blogs and news sites, we haven’t put up a paywall or installed intrusive ads– we want to keep our journalism and historical reporting as open as we can. So you can see why we need to ask for your help. Back2Stonewall’s independent voice takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.
We are only $250.00 away from our goal at this posting. If you can please help us with a small donation to cover the sites expenses and evolution it would be greatly appreciated. Just click on the GoFundMe picture on the right of the page or by CLICKING HERE.