L’Oreal Paris has dropped London-based  QPOC transgender model, and activist Munroe Bergdorf from a campaign after a Facebook post she wrote saying that “ALL white people” are racist.

Said Bergdorf in the post (since deleted), which was published in full by the Daily Mail:

“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.

“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.

“Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.

“Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”

L’Oreal released the following  statement : “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion. We believe that the recent comments by L’Oréal Paris UK Spokesperson Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.”

After being fired Bergdorf took to Facebook to “clarify” her stance, saying that her words, which were “a direct response to the violence of white supremacists in Charlottesville,” were taken out of context. “Identifying that the success of the British Empire has been at the expense of the people of color, is not something that should offend ANYONE. It is a fact. It happened. Slavery and colonialism, at the hands of white supremacy, played a huge part in shaping the United Kingdom and much of the west, into the super power that it is today,” she wrote. “When I stated that “all white people are racist”, I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritize and protect white people before anyone of any other race. Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.”

Thoughts?