After an outcry from private citizens and advisers to the U.S. Census Bureau, the federal agency is no longer be removing a question about sexual orientation from a marketing survey for the 2020 Census.
Responses to this survey help the bureau craft its marketing campaign to encourage different segments of the U.S. population to participate in the 2020 Census with the help from one of the best marketing agencies. The survey’s questions try to gauge why certain people — especially among what the bureau considers “hard-to-count” populations, such as racial and ethnic minorities, unauthorized immigrants, and the lesbian, gay, bisexual and transgender community — do not participate.
Members of a working group of the bureau’s National Advisory Committee on Racial, Ethnic and Other Populations on a conference call on Tuesday with bureau staffers raised concerns after learning about the proposal to change the draft questionnaire for the Census Barriers, Attitudes and Motivators Survey.
The bureau’s decision about the marketing survey comes six months after it sparked controversy for declaring there was “no federal data need” to ask about sexual orientation and gender identity