WATCH: Nordstrom Holiday Ad Features Gay Male Kiss – “The Homecoming” – Video

Nordstrom gay Christmas Commercial

Nordstrom the American upscale fashion retailer has created a holiday commercial that feature’s two gay men kissing

The commercial titled The Homecoming shows an impeccably dressed man arriving home carrying his luggage and a Nordstrom bag. He picks up a dog happy for his arrival, then he shares a kiss and hug with another man.

The rabidly right-wing website American Thinker  criticized Hulu for running the ad during programs that don’t include a “large proportion of Haight-Ashbury and Greenwich Village types” viewers. And admonished  Hulu for running the ad during reruns of The Rifleman and Dennis the Menace.

“[These shows] are generally watched by those who long for more innocent programming” and children, the site said.

Nordstrom has a 100% rating in the Human Rights Campaign Buyers Guide.

Gee, HRC finally got one right.

 

Will Kohler

Will Kohler is a noted LGBT historian, writer, blogger and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Advocate, The Daily Beast, Hollywood Reporter, Raw Story, and The Huffington Post

You may also like...

14 Responses

  1. CelticPriest says:

    WOW! This ad certainly will cause right wingers to shit their pants!!! Hope they have plenty of clean underwear. Ho Ho Ho!!!

  2. Doug says:

    sure, it’s daring – but it’s honest. We all can use a dose of that 🙂

    • CelticPriest says:

      I LOVE THIS AD! It is so bold. And, dog-gone cute. Hopefully this one will put right wingers into brain freeze.

  3. Flexdoc says:

    The ad is beautiful, simple and reflects the way life really is. Sorry to disappoint right wingers. There are no orgies or whatever else your perverted sick little minds can dream up.

  4. Frank-n-Philly says:

    I doubt that either Nordstroms or Hulu have much to fear from a backlash among those “who long for more innocent programming” (whatever that means) or their children. Nordstroms knows its target market well enough to know it can afford to annoy some homophobes. Ditto Hulu, I’m sure.

    The times they are a-changin’, and for the better. Remember when even gay characters on progressive TV shows were unlikely to kiss? Remember when the camera would “cut away” from THE KISS even at the end of a same-sex wedding in a TV episode? When even the gay men on Will and Grace would mostly just hug?

  5. ignominia3 says:

    Hurray for Nordstrom!

  6. Holly Stave says:

    The ad is lovely and Nordstrom’s doesn’t need to worry about offending its customers. But that kiss is the kind of kiss all my male friends, gay and straight, given each other. They’re Italian, so they kiss. What’s the deal?

  7. bronxtwin says:

    OMG – I absolutely love it! I’ve always loved shopping at Nordstrom and I’m so proud of you for making this beautiful commercial! Plus, the 2nd man reminds me of my son!!!!

  8. peter klysa says:

    sorry…don’t see it as a “gay” commercial..I kiss my brother ..father…and brother -in- laws…I see it as a warm.loving gesture..

  1. December 7, 2015

    […] there are haters. Back2Stonewall reports that right-wing site American Thinker expressed outrage that Hulu dared broadcast the ad during […]

  2. December 7, 2015

    […] Source: http://www.back2stonewall.com […]

  3. December 7, 2015

    […] there are haters. Back2Stonewall reports that right-wing site American Thinker expressed outrage that Hulu dared broadcast the ad during […]

  4. December 8, 2015

    […] Back2Stonewall reports that right-wing site American Thinker expressed outrage that Hulu dared broadcast the ad during classic programming, such as The Rifleman and Dennis the Menace, that don’t include a “large proportion of Haight-Ashbury and Greenwich Village types” viewers and when innocent people and children might see the horror of two grown people in love exchanging a warm greeting. […]

What do you think?