Time Warner Cable has pulled a very tame Nasty Pig flagship store commercial from 4 channels(including LOGO) his week in New York with no reason given, despite the fact that the commercial is very tame in comparison to other commercials and compared to the Victoria’s Secret slutty-angels commercial it looks like an ad for L.L. Bean.
Nasty Pig CEO David Lauterstein forwarded me the following emails that an account executive in TWC’s Media Sales Coverage department that were sent to Tara Wolf, whose Wolf Media Inc., handled the ad buy:
To: Tara Wolf
Sent: Thursday, December 11, 2014 11:26 AM
Subject: Re: Nasty Pig
I’ve been trying to call you to explain the situation. I got feed back yesterday but it’s not good.
This really got blown out of the water because we were running on networks that were not appropriate to run the spot on (Cartoon Network and TBS). It was flagged and now we’re refusing any revision to the original spot and will not run the spot on any networks.
I understand this is a very delicate situation and I apologize for the way it played out. Please call me if you need any clarification.
To: Tara Wolf
Sent: Thursday, December 11, 2014 11:49 AM
It’s the content that is the issue. If we were to use the old spot we used in November we wouldn’t have a problem. But the holiday spot is edgy, and we take customer complaints seriously. I apologize again. I know this puts you in a bad spot.
I called the account executive to confirm that the spot has been pulled (it has) and that it was because of a complaint. “It was a call-in yes,” the exec told me. He would not specify how many complaints Time Warner Cable received, or whether caving to complaints is a common practice. When I asked about whether the call or decision was homophobic, he told me, “Yeah, I don’t know what you’re fishing for, but it’s not really the case. We had a call-in, a complaint for the commercial, which is pretty edgy and we had to pull it.”
Keep clutching those pearls, conservative America. While censoring this ad is inexcusable and TWC should be ashamed of themselves (And this just adds to a long list of other things they should be ashamed of.) Pulling this commercial will give Nasty Pig wider press than quietly running it on 4 whole stations during very narrow windows, so congrats to them!
Remember Christmas is all about GIVING and RECEIVING!