Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper. When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”
From Burger Kings press release:
Burger King Worldwide, Inc. (NYSE: BKW) is broadcasting a widespread message in support of self-expression with a digital film launching today. The film was created at a BURGER KING® restaurant at the heart of the San Francisco Pride Parade route where a limited edition PROUD WHOPPER® Sandwich was added to the menu. Guests who ordered the PROUD WHOPPER® Sandwich were surprised because it is in fact, the same iconic fire-grilled WHOPPER® Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: “we are all the same inside.”
“We are always looking to engage our guests on a local level and be part of regionally relevant events,” said Kelly Gomez, Director of West Coast Field Marketing, BURGER KING® West Division. “With one of our restaurants on the Pride Parade route, it was a natural fit to be involved and celebrate by giving something back to the community.”
Unfortunately, the PROUD WHOPPER® Sandwich will ONLY be available at the BURGER KING® restaurant located at 1200 Market Street through July 3rd. All PROUD WHOPPER® Sandwich sales will be donated to the BURGER KING McLAMORE Foundation, for scholarships benefiting LGBT college-bound, high school seniors graduating in spring 2015.
Have it your way, baby!