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Whopper PRIDE! – Burger King Jumps On The LGBT Support Bandwagon – WATCH: PROUD Whopper Video

 Whopper PRIDE! - Burger King Jumps on the LGBT Supportive Bandwagon

TIME Magazine:

Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper. When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”

 

From Burger Kings press release:

Burger King Worldwide, Inc. (NYSE: BKW) is broadcasting a widespread message in support of self-expression with a digital film launching today.  The film was created at a BURGER KING® restaurant at the heart of the San Francisco Pride Parade route where a limited edition PROUD WHOPPER® Sandwich was added to the menu. Guests who ordered the PROUD WHOPPER® Sandwich were surprised because it is in fact, the same iconic fire-grilled WHOPPER® Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: “we are all the same inside.”

“We are always looking to engage our guests on a local level and be part of regionally relevant events,” said Kelly Gomez, Director of West Coast Field Marketing, BURGER KING® West Division. “With one of our restaurants on the Pride Parade route, it was a natural fit to be involved and celebrate by giving something back to the community.”

Unfortunately, the PROUD WHOPPER® Sandwich will ONLY be available at the BURGER KING® restaurant located at 1200 Market Street through July 3rd. All PROUD WHOPPER® Sandwich sales will be donated to the BURGER KING McLAMORE Foundation, for scholarships benefiting LGBT college-bound, high school seniors graduating in spring 2015.

 Have it your way, baby!

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Will Kohler

Will Kohler is a noted LGBT historian, journalist and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Daily Beast, Hollywood Reporter, and Raw Story,

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