The RED HOT exhibition recently ran at The Gallery in London and highlighted the sexiness of redheaded men and re-branded the negative ginger male stereotype.
In the UK and throughout the world, being ginger and male comes with many stigmas attached. Many are bullied at school and for some, even later in life.
As far as I can see, no one has focused (or noticed) the huge, polarized gap between the way our society perceives red headed women (often the ultimate woman – think Jessica Rabbit) and red headed males (often emasculated and de-sexualized in film and TV – no Hollywood heroes – no leading men).
No other hair color has this level of gender inequality in any society, and RED HOT holds a mirror up to the pre-conceived limitations we put on the red headed males.
“Guys with red hair don’t have the positive role models that girls do in our culture. A male with red hair is not seen as aspirational, culturally speaking, with very few leading men, heroes, action stars or heartthrobs played by men with red hair in Hollywood or on our TV screens. Also the more laddish culture of banter – that maybe is not so prevalent in female friendship circles – creates a fear of speaking out based on the concept of ‘it was just a joke’. While many people may argue calling someone a ‘ginga’ or any other ‘fun’ words for people with red hair is just witty banter, for some of those on the receiving end, the impact to their self esteem is felt much more deeply and can have lasting, detrimental effects at school and way into their adult life. I’ve never understood why there is appearance- based discrimination laws protecting other minority groups in the UK, but not for this, now a widely acceptable form of unclassified racism.”
Presented by Thomas Knights it has already amassed a huge global online following and has been re-blogged on Tumblr over 40,000 times, viewed on Buzzfeed over 1 million times and featured in The Sunday Times, The Guardian, The Telegraph, The Mail Online, Huffington Post, Elle and Hunger TV to name just a few. The trailer video was also featured on the US talk show Conan O’Brien and The UK’s The One Show.
Watch one of Knights’ short films from the exhibition and experience the hotness of the ginger male!