James Franco has stated that three advertisers to drop him from their campaigns due to his involvement in gay themed movies.
“I’ve lost three kind of advertising campaigns now because the companies say they don’t like my image, but I know that it’s directly related to the films that I put out at Sundance,” Franco said last night during the South By Southwest red carpet premiere of Harmony Korine’s Spring Breakers.
Franco was referring to Kink, an often erect documentary-style film about BDSM porn actors and Interior. Leather Bar, a fictional recreation of footage censored from the gay 1980 thriller Cruising. Franco produced Kink and co-directed Interior. Leather Bar.
He also played Hugh Hefner in a third Sundance film called Lovelace, a narrative re-telling of porn actress Linda Lovelace’s exit from triple-X scene.
Franco did not name the three companies that dropped him from their ad campaigns, he did cite it as proof of pervasive homophobia in mainstream American media. He also commented that he tends to help support gay film projects that he believes in and that might not get made without his help
Watch James Franco’s exclusive interview with Daniel Villarreal of GayNet below. (Starts at the 30 second mark)