Legal Seafoods Restaurant Chain Comes Under Fire For Anti-Gay Ads

Will Kohler

Will Kohler is a noted LGBT historian, writer, blogger and owner of A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Advocate, The Daily Beast, Hollywood Reporter, Raw Story, and The Huffington Post

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5 Responses

  1. I’m pretty ultra sensitive. I am the first to admit it. But these don’t really offend me. I think they are kind of tasteful and cute. The announcer seems to have a sense of irony with a deft touch to his lines.

  2. Sam says:

    To my thinking, it’s not a function of the viewer’s “sensitivities”, these are just clearly using gayness as a punchline. While some are likely to be more sensitive than others, it’s pretty crass and not particularly creative of the ad agency. The fact that there’s a dunderhead within LSF that bought the ads, just tells me that the company might not be all that well run. I won’t eat there again (though I haven’t eaten there all that often before as I don’t like fish… if you know what I mean).

  3. I do think the ads were done with some tongue in cheek but kind of tastefully nevertheless. I do appreciate and understand your view on this but I get a little more enraged by comments like…”that’s so gay” or “you are so gay” or the nasty comedians who use the attack of “you are gay” as an insult. I do think there are bigger fish to fry. Excuse the pun!

  4. Mark says:

    I laughed 😀 I thought it was taking the piss out of the straight guy. We as a community need to know where the finish line is and stop being over sensitive.

  5. snt says:

    more GayInc bitching over nothing..

What do you think?