AltaMed Launches 4 Part Bilingual Online HIV Telenovela “Sin Vergüenza” (Without Shame) – Watch Episode 1

Hoping to raise awareness and decrease stigma among Latinos, a Los Angeles health clinic launched a multi-part telenovela Friday about HIV and AIDS.

The serialized drama, “Sin Verguenza” (Without Shame), follows one fictional family, the Salazars, who live in East Los Angeles. The story lines are based on experiences by patients at the clinic, AltaMed, and cover such topics as infidelity, stigma and family secrets.

The four-episode show — in both English and Spanish — is part of a public health campaign to promote HIV prevention, encourage patients to get tested and urge patients with HIV to seek medical care, clinic staff said.

Traditional ways of educating patients weren’t enough, said Natalie Sanchez, AltaMed’s HIV prevention manager. So she and others decided to create the telenovela, which they hope will eliminate some of the myths that are still present among Latinos. “With these stories, we hope the messages will resonate,” she said.

Watch Episode 1 below….

Will Kohler

Will Kohler is a noted LGBT historian, writer, blogger and owner of A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Advocate, The Daily Beast, Hollywood Reporter, Raw Story, and The Huffington Post

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