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“Pink Dollar” Shopping App Debuts In Japan – Gay Money To Gay Friendly Businesses

Paul Ramscar has created a mobile phone shopping “app” called the “Pink Dollar” for use in Japan that is a lot more than just another snippet of smart phone software: it is a social equality-changer that will help end discrimination against gays and lesbians.

It’s not just an app, there is a bigger cause here,” said the former investment banker who hails from Britain and moved to Hong Kong in 2007.

Ramscar believes the software — soon to be launched on Apple iPhones and eventually Android devices — will break down cultural barriers in a city while benefiting the community and LGBT friendly establishments.

“Having lived in Europe, the culture was very open. In London, for example, there is Soho which is a gay area. You can be open, be free; walking around holding hands, there are no problems,” Ramscar said. “In Hong Kong you can’t really do that.”

Users will rate businesses’ LGBT-friendliness with a scale from light to hot pink. A hot pink rating is the friendliest. Those that receive bad reviews will be known and lose LGBT business.

Evan Steer, who has listed a restaurant and a bar with the app, believes it will make a difference.

“At the end of the day, money talks and where money flows, it can influence policy,” he said.

The LGBT market worth is estimated to be that of around $2-3 trillion globally a year.

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Will Kohler

Will Kohler is a noted LGBT historian, journalist and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Daily Beast, Hollywood Reporter, and Raw Story,

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