YouGov BrandIndex’s latest index scores which measures “quality, impression, value, reputation, satisfaction and willingness to recommend” in the Top National QSR sector which includes such brands as Pizza Hut, Arby’s, Papa John’s, Domino’s, Taco Bell, KFC, McDonald’s, Burger King, and Long John Silver’s. Shows that Chick-fil-A has taken a massive hit with their score dropping 26 points since Chick-fil-A anti-gay sentiment and its yearly donations to anti-gay hate groups have been exposed.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A’s Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46. Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
*All measurements were filtered for adults 18+ who have eaten fast food in the past month.