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YouGov BrandIndex Shows Chick-Fil-A Brand Approval Rating Falls 26 Points

YouGov BrandIndex’s latest index scores which measures “quality, impression, value, reputation, satisfaction and willingness  to recommend” in the Top National QSR sector which includes such brands as Pizza Hut, Arby’s,  Papa John’s, Domino’s, Taco Bell, KFC, McDonald’s, Burger King, and Long John  Silver’s.  Shows that Chick-fil-A has taken a massive hit with their score dropping  26 points since Chick-fil-A anti-gay sentiment and its yearly donations to anti-gay hate groups have been exposed.

On July 16th, the day the Baptist Press published its Dan Cathy interview,  Chick-Fil-A’s Index score was 65, a very substantial 19 points above the Top  National QSR Sector average score that day of 46.  Four days later,  Chick-Fil-A had fallen to 47 score, three points below the Top National QSR  Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score  compared to the Top National QSR Sector average score of 43.

*All measurements were filtered for adults 18+ who have eaten fast food in the  past month.

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Will Kohler

Will Kohler is a noted LGBT historian, journalist and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Daily Beast, Hollywood Reporter, and Raw Story,

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