Fortune 500 company and consumer giant Johnson & Johnson whose well-known products include Band-Aid, Tylenol, Johnson’s baby products,, and many more in association with Walgreens is launching a nationwide anti-bullying program called Care with Pride to support Parents, Families and Friends of Lesbians and Gays (PFLAG) and its anti-bullying efforts in schools across the country.
With half of all children bullied at some point in their school years, including 90% of LGBT (Lesbian, Gay, Bisexual, or Transgender) youth, Care with Pride will address these staggering statistics through national media, regional events and digital resources that raise awareness and promote the Safe Schools Action Pack.
“As a Corporation that is committed to the health and care for all people, the Johnson & Johnson Family of Consumer Companies is focused on continuing to uphold diversity and equality through a range of efforts externally as well as within our own organization,” said Scott Creighton, Global Vice President, Marketing Excellence Group, Johnson & Johnson Family of Consumer Companies. “By partnering with PFLAG, we are helping to further their very important work to end bullying and create safer schools for all children.”
As part of the program:
- Johnson & Johnson will provide a minimum of $200K, and up to $300K to PFLAG’s Cultivating Respect, Safe Schools for All initiative
- Johnson & Johnson is providing a Safe Schools Action Pack that provides $65 in coupons/rebates for multiple Johnson & Johnson brands — a dollar from each redeemed at Walgreens goes to PFLAG
- Walgreens will set up Care with Pride retail displays in 500 stores across the country — high visibility outside of typical “gay spaces” for a program like this
- A significant presence at 40+ Pride festivals through Johnson & Johnson, Walgreens and PFLAG booths
This is the first time that not one, but two Fortune 50 companies have stepped forward to rasise funds for an LGBT organization and is a great response from both Johnson & Johnson and Walgreens on the issue of bullying in schools, especially among LGBT youth.