Barnes & Noble Announces January is “No Name-Calling Month”
Barnes & Noble Partners with Simon & Schuster Children’s Publishing and the Gay, Lesbian & Straight Education Network (GLSEN) for the Second Year to Raise Awareness on Bullying
New York, New York – January 4, 2011 –Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced plans to once again recognize January as “No Name-Calling Month” in its stores and online at Barnes & Noble.com. Now in its second year, the month-long campaign is aimed at bringing attention to the national problem of name-calling and bullying of all kinds. Barnes & Noble stores across the country will bring awareness to “No Name-Calling Month” by placing “No Name-Calling” signage in various locations, and hosting a national Storytime event and other activities. Barnes & Noble.com will feature exclusive video content from bestselling children’s, young adult and adult authors discussing their thoughts and experiences on bullying. Barnes & Noble has partnered with Simon & Schuster Children’s Publishing and the Gay, Lesbian and Straight Education Network (GLSEN), creators of No Name-Calling Week in schools, in this effort to stop bullying.
“Barnes & Noble is pleased to be partnering with Simon & Schuster and GLSEN in this important effort to bring awareness to the seriousness of name-calling, teasing, bullying and cyberbullying,” said Mary Amicucci, vice president of Children’s Books for Barnes & Noble. “Barnes & Noble has always provided parents, teachers and children with books, magazines and other materials, as well as in-store activities, that engage people in on-going dialogues and inspire ways to communicate with one another. This campaign is just one more way we can help.”
“GLSEN is honored that Barnes & Noble is a returning partner for No Name-Calling Week,” said GLSEN Executive Director Eliza Byard. “Barnes & Noble has been a tremendous supporter for this annual event that aims to address name-calling and bullying in our schools. We are thankful for their commitment to share the message of respect for difference to students, parents and educators across the country.”
“We are extremely proud to have co-founded No Name-Calling Week with GLSEN eight years ago and we are delighted that Barnes & Noble has joined us once again to help spread the ever important message of acceptance and respect to thousands of students, parents, and educators across the country,” said Michelle Fadlalla, Director of Marketing, Education & Library for Simon & Schuster.
First launched in March 2004, No Name-Calling Week was developed in a partnership between GLSEN and Simon & Schuster Children’s Publishing. The campaign was inspired by the young adult novel, The Misfits by James Howe, which tells the story of four best friends who, tired of the constant teasing in their middle school, decide to run for student government on a No Name-Calling platform.
During No Name-Calling Month, stores will host Barnes & Noble Educator Appreciation Week from January 14 through January 22. Stores will have No Name-Calling materials available for teachers and educators including book recommendations, tip sheets for organizing No Name-Calling events, lesson plans for elementary and middle school students, lava rock essential oil bracelets, classroom posters and buttons for educators to use in their classrooms.
Barnes & Noble.com will feature:
- A No Name-Calling page (www.bn.com/noname).
- B&N Kids Expert Circle articles with tips and advice on how to deal with bullying (www.bn.com/expertcircle).
- E-mails regarding No Name-Calling events and special savings offers.
- Exclusive video content from bestselling children’s, teen and adult authors including Hilary Duff, Richard Paul Evans, Lisa McMann, Laurie Halse Anderson, Ellen Hopkins, Margaret Peterson Haddix and Sarah Pekkanen. The authors will discuss their thoughts on and experiences with bullying.
As part of this campaign, GLSEN will also produce a National No Name-Calling Creative Expression Exhibit, in which students can submit any type of artistic expression that relates to their experiences with or ideas of bullying. Over the years, thousands of students nationwide have submitted a variety of poems, stories, essays, drawings, collages, sculptures and songs. More information about past submissions, as well as about the No Name-Calling Week campaign can be found at www.nonamecallingweek.org and in Barnes & Noble stores.
Simon & Schuster has created a No-Name Calling page (http://pages.simonandschuster.com/nonamecalling/) for parents, teachers, and librarians featuring recommended books, discussion guides, anti-bullying videos from bestselling authors, and a chat board.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com. Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).
About Simon & Schuster Children’s Publishing
Simon & Schuster Children’s Publishing, one of the leading children’s book publishers in the world, is comprised of the following imprints: Aladdin, Atheneum Books for Young Readers, Beach Lane Books, Libros para niños, Little Simon®, Little Simon Inspirations™, Margaret K. McElderry Books, Simon & Schuster Books for Young Readers, Simon Pulse, and Simon Spotlight®. While maintaining an extensive award-winning backlist, the division continues to publish acclaimed and bestselling books for children of all ages. In addition to numerous Caldecott, Newbery, and National Book Award winners, Simon & Schuster publishes such high-profile properties and series as Eloise, Olivia, Raggedy Ann & Andy™, Henry & Mudge®, The Hardy Boys®, Nancy Drew®, The Spiderwick Chronicles, Charles M. Schulz’s Peanuts®,Nickelodeon’s® Dora the Explorer®, Blue’s Clues® and SpongeBob SquarePants®, and Mirage studios’ Teenage Mutant Ninja Turtles™. For more information about Simon & Schuster Children’s Publishing, visit our website at KIDS.SimonandSchuster.com
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom. For more information, visit our website at SimonandSchuster.com
GLSEN, the Gay, Lesbian and Straight Education Network, is the leading national education organization focused on ensuring safe schools for all students. Established in 1990, GLSEN envisions a world in which every child learns to respect and accept all people, regardless of sexual orientation or gender identity/expression. GLSEN seeks to develop school climates where difference is valued for the positive contribution it makes to creating a more vibrant and diverse community. For information on GLSEN’s research, educational resources, public policy advocacy, student organizing programs and educator training initiatives, visit www.glsen.org.