Lingerie model Rhian Sugden convinces young (STR8) men to be aware of themselves with this short film shot by photographer Rankin.
The educational PSA aims to eliminate the embarrassment surrounding young men—particularly 18-35 year-olds checking themselves and understanding the early signs for testicular cancer.
Now if they would only make a gay male version using Ben Cohen. It would probably be just as creepy but much easier on the eyes.
NOW EVERYONE OUT THERE TOUCH YOUR BALLS!(Or I will!)