After activists and supporters of Animal Friends gave their support to the Ice Hockey Club Medvescak Zagreb during numerous home games of the regional league EBEL against Slovenian, Hungarian and Austrian teams by unfolding a large several meters long banner reading “ANIMAL FRIENDS ADORE THE BEARS,” the Bears (Medvescak) payed them back for their support for the “For Croatia without Fur” campaign with 26-year-old defender of Medvescak, Luka Novosel, stripping exclusively for the new Animal Friends’ campaign

“I joined this campaing because I love animals and if there is anything I can do for them, the least I can do is to get my picture taken and help animal protection. Fur should be where it belongs. On animals!” – Luka

Billboards with the slogan “REAL BEARS DON’T WEAR SOMEBODY ELSE’S FUR” will appear on the streets of Zagreb.