Target Doesn’t Give A Flying F@#k About Its LGBT Customers And Other Reasons We Should Boycott Target

A reader at another website  recently sent Target an email telling them that they had closed their charge account and will no longer be shopping at Target because of Target’s donation of $150,000 to MN Forward, which in turn donated that money to anti-gay Republican Candidate Tom Emmer.

In response Target sent the following e-mail: (In form letter format)

Target has long believed that engaging in civic activities is an important and necessary element of operating a national retail business. What’s more important than any one candidate’s stance on a particular issue is how we nurture thoughtful, long-term growth in the state of Minnesota.

Our support of causes and candidates is based strictly on issues that affect our retail and business objectives. To continue to grow and create jobs and opportunity in our home state, we believe it is imperative to be engaged in public policy and the political process. That is why we are members of organizations like the Minnesota Business Partnership, the Chamber of Commerce and many others. And that is why we decided to contribute to MN Forward.

MN Forward’s objective is to elect candidates from both parties who will make job creation and economic growth a top priority. We operate best when working collaboratively with legislators on both sides of the aisle. In fact, if you look at our Federal PAC contributions year to date, you will see that they are very balanced between Republicans and Democrats. For more information please visit www.target.com/company, and view the Civic Activity page.

Target has a large stake in Minnesota’s future, which is why it is so important to be able to provide jobs, serve guests, support communities and deliver on our commitment to shareholders. As an international business that is proud to call Minnesota home, it is critical that we have a business environment that allows us to be competitive. Our guests, team members, communities and shareholders depend on Target to remain competitive.

Thanks for taking the time to share your feedback.

Sincerely,
Jennifer Hanson
Target Executive Offices

Between this email and Targets biggest arument on why we shouldn’t be pissed at them, “We have a 100% rating from the HRC”, and the fact that it is dragging it’s feet in at least making a matching donation to some pro-LGBT candidates or PAC’s  to at least smooth the waters.   It really does makes it obvious that Targets thinking is:  Business first, everything else second, and fuck our LGBT customers third.

Now its hard to fault a business for looking out for it’s own business.  But c’mon is there really any political candidate out there that is anti-business?  Or whose sole political platform is to close businesses down and screw with our economy. 

No.

 So what is Target’s problem?

Quite simply it’s caught the Tea Party Syndrome.  Yes the dreaded Tea Party Syndrome.  Now I’m not saying that Target  is affiliated with or has anything to do with the Tea Party.  But like the Tea Party they are supporting and backing Political candidates and platfroms based on only a small criteria of the candidates overall issues.  For the Tea Party it’s fiscal responsibility, and for Target it’s all about busisness and for both its fuck the rest of the issues its about whats best for me and me alone”, which is not only dangerous but socially and morally irresponsible.  And for that alone Target no longer deserves our patronage. 

Which brings me to my next point.  Why all the hemming anfd hawing over a boycott of this low class Pottery Barn wannabe?  How else are you goign to make your displeasure known and actually make an impact?  Write a letter or send an email?  How many emails do you “delete” a day without even looking at them?  Do you think that they even care and will take any action because they get some emails?  No.  But when the first weeks reciepts come in and theres a noticeable drop in profits and revenues they will.  Especially since to them  it’s all about the money. 

So to all you bitching and moaning out there about boycotting Target I ask why?  Why would you even want to shop somewhere that does not support your rights?  Also in case you don;t know there’s not a helluva lot of difference between Target and Walmart other than its HRC Score. Which I guess we can throw out the window now.

In reality in terms of wages and benefits, working conditions, sweatshop-style foreign suppliers, and effects on local retail communities, big box Target stores are very much like Wal-Mart, just in a prettier package. And of more than 1,400 Target stores employing more than 300,000 people nationwide, not one has a union. Employees at various stores say an anti-union message and video is part of the new-employee orientation. 

So they sort of suck anyway and for the same reasons that you won’t shop at Walmart. 

Anyway you cut it its not any classier or better to shop at Target.  PERIOD.

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Will Kohler

Will Kohler is a noted LGBT historian, journalist and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Daily Beast, Hollywood Reporter, and Raw Story,

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