In an interview with the Chicago Tribune, Don Thompson, McDonald’s COO, explains that McDonalds will not air a gay audience targeted ad like the one that aired in France despite the fact that the foreign spot has resulted in “no negatives”
Cultures are very different around the world. (For instance), I’ve never shied away from the fact that I’m a Christian. I have my own personal beliefs and I don’t impose those on anybody else. I’ve been in countries where the majority of the people in the country don’t believe in a deity or they may be atheist. Or the majority of the country is Muslim. Or it may be the majority is much younger skewed. So when you look at all these differences, it’s not that I’m to be the judge or the jury relative to right or wrong. Having said that, at McDonald’s, there are core values we stand for and the world is getting much closer. So we have a lot of conversations. We’re going to make some mistakes at times. (We talk) about things that may have an implication in one part of the world and may be the cultural norm in another part of the world. And those are things that, yes, we’re going to learn from. But, you’re right, that commercial won’t show in the United States. Interestingly enough, there have been no negatives coming out of France. The brand is a local brand and different things will occur in different parts of the world. We just have to make sure that we understand the impact one action may make on another part of the world.
Yet another reason to avoid McDonalds here in USA. Homophobia, Christer Anti-Gay Theology, and french fries that will never be as good as they used to be.
Oh, and by the way Don. Your Iced Coffee McSUCKS!