Jake Shears Naked And Advertising Sissor Sisters New Album "Nightwork" On Rentboy.com

Who knew that Rentboy was good for more than just finding luggage handlers?

Jake Shears has taken marketing music with sex one step further by using a Rentboy.com to pimp out his band’s, Sissor Sister’s  upcoming album, Nightwork. The absolutely brillant Rentboy profile actually presents Shears as the personification of their upcoming album, listing his talents as “stripping and gogo dancing” and his rate as “$11.99 USD.”

With the constant bombardment of advertising in magazines and the internet, it seems like a clever marketing strategy whose target audience will find funny and smart. Kudos. Jake!  (And I’d SO hit that for 11.99 USD plus tax.)

Will Kohler

Will Kohler is a noted LGBT historian, journalist and owner of Back2Stonewall.com. A longtime gay activist, Will fought on the front lines of the AIDS epidemic with ACT-UP and continues fighting today for LGBT acceptance and full equality. Will’s work has been referenced in notable media venues as MSNBC and BBC News, The Washington Post, The Daily Beast, Hollywood Reporter, and Raw Story,

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