For two years the UK Football Association has been working on an anti-homophobia campaign which included the PSA video below which was set to premiere at Wembley Stadium this week. In an unexpected move the PSA has been pulled at the last minute, inspiring criticism from gay rights groups over the FA’s commitment to fight anti-gay behavior at matches.
The video contains a football fan on his way to his office, hurling anti-gay slurs in the workplace and on the street, and asks, ‘if that kind of language is not permitted in those situations, why should it be permitted at a football match? The decision has sparked a debate within the gay community about whether the shocking video was the right strategy and would have preferred a more “uplifting, MTV-style” video featuring high-profile players.
Personally I think the “in your face” content is quite effective at showing how ugly these anti-gay slurs really are.